Grit City Podcast Episode 87: Isaiah Coberly
Episode 87: Isaiah Coberly - Creator of the FlipSteady
Isaiah Coberly is a small business owner and inventor of FlipSteady. FlipSteady is a handmade case for IPad, Surface Pro, Samsung 700t and Lenovo Helix tablets. The case can easily be turned into a flexible stand that can be situated into multiple portrait and landscape positions. Every FlipSteady is made by hand at Isaiah’s office in Tacoma. Those wanting more information on the product and how to order, visit their website at: http://www.flipsteady.com.
The show kicks off with Isaiah showing the guys what the stand looks like, describing how it works, and the case’s potential for the future. Isiah then talks about the beginning phases of the invention, their Kickstarter project, the process of getting a patent, and those that helped him during the development phase. He applied for the patent in 2012 and it took three years for it to go through.
Isaiah then dives into how he came up with the idea for the FlipSteady. After using the Apple iPad 2 Smart Cover, that has 4 panels and 3 folds, he saw the possibilities for improvements and ways to change the angle of the fold. He talks about visualizing how he could make a better cover, and creating a prototype of the FlipSteady
At the halfway mark, talk goes to the aluminum core, majilite synthetic leather, and Ultra Suede that the case is made of. Isaiah also talks about working with some of Tacoma’s best craftsmen at Belina Interiors that introduced him the materials he used. He describes learning to sew, using adhesives on fabrics, and the craftsmen cheering him on as he goes.
The show winds down talking about the idea for anyone being able to manufacture the FlipSteady on their own with bamboo. He explains how the bamboo is hand woven with the aluminum core and the manual process of making it. They also chat about the difference between recycle and up-cycle.
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The show ends with discussion on where people can find more information about the case, including @FlipSteady on Twitter, flipsteady.com, and those that are curious can find more info on YouTube. He also talks about the potential to create a blog and the guys discuss the Grit City Podcast blog portion of their site, found here: http://www.gritcitypodcast.com/grit.
Thanks Isaiah for joining the guys on the podcast, we look forward to meeting with you again in the future to hear about your progress!
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